● senior data analystnashville · est. 2017currently @ quanata

I make the
numbers
make sense

Senior data analyst, eight years deep. I build the pipelines, run the experiments, and translate the results into something your VP can actually repeat in a meeting. SQL fluent. dbt obsessed. Storytelling is the unfair advantage.

Personnel IDJS·001
Jamie Smotherman
NameJSmo
RoleSr. Data Analyst
StackSQL · dbt · Tableau
Tenure8 yrs
BasedNashville, TN
Status● active
2026
01 / about

The short version.

Eight years in, Jamie's the analyst leadership pulls in when the numbers are complicatedand the audience can't be. Currently Senior Data Analyst at Quanata, where she ships scalable dbt models, runs the experimentation framework, and built the first real-time Salesforce pipeline the company has ever had.

Her work cuts across product, growth, lifecycle, and exec reporting. The dashboards are clean. The pipelines hold up. But the part stakeholders actually remember is the storytelling, walking into a room where half the audience fears pivot tables and walking out with everyone aligned on what to do next.

Before Quanata, she ran client analytics at Sharecare for accounts like Delta Air Lines and Nordstrom, evaluated A/B tests serving 70M+ MAU at iHeartMedia, and built the Salesforce and Tableau foundations at Senior Market Advisors that those teams still rely on.

In 2024, Quanata recognized her with their Core Value Award for Mindfulness, an honor for analysts who move teams forward with intention. She's the bridge. The good ones are how things actually get across.

02 / metrics

By the numbers.

CTR Lift
45.5%
Stat-sig win on a re-engagement experiment as the insights analyst partner.
Pipeline failures
46→ 3%
Reduced Salesforce pipeline failure rate by redesigning Airflow logic with engineering.
Sync cadence
1hr
Real-time Salesforce sync, the first hourly pipeline ever shipped at Quanata.
Users supported
70M+
Monthly active users supported via analytics and experimentation at iHeartMedia.
Tenure
8yrs
Across analytics engineering, product, growth, lifecycle, and exec reporting.
Client portfolio$
10+
Multimillion-dollar client accounts owned end-to-end at Sharecare.
Honors
01
Quanata Core Value Award for Mindfulness, 2024. Strategic, data-driven leadership.
Primary language{ }
SQL
Fluent in Snowflake and Redshift. Everything else is a dialect.
SELECT * FROM impact;
03 / work

Selected work.

01
Re-engagement experiment
NDA
02
First real-time Salesforce pipeline @ Quanata
03
Meta CAPI server-side integration
04
Scalable A/B testing framework
05
Tableau adoption
06
UTM & naming conventions
04 / stack

The stack.

Querying & Modeling01
SQLadvanced
Snowflakeadvanced
Redshiftadvanced
dbtadvanced
Pythonworking
Pipelines & Platforms02
Apache Airflowadvanced
Airbyteproficient
Salesforceadvanced
Marketing Cloudadvanced
GitHub / GitLabproficient
Analytics & Viz03
Tableauadvanced
Amplitudeadvanced
Adobe Analyticsproficient
GA4proficient
Streamlitworking
Experimentation04
Optimizelyadvanced
Stat. designadvanced
Frameworksadvanced
Debug & Tags05
Google Tag Managerproficient
Charles Proxyproficient
Kibanaproficient
AI-Assisted06
Cursordaily
Claudedaily
ChatGPTdaily
Geminiworking
Operating principle

A dashboard is a paragraph. A query is a sentence.
The job isn't to build them.
It's to make them worth reading.

— JSmo
05 / contact

Open channels.

Let's talk.

Whether it's a senior IC role, a contract project, or just a question about dbt patterns, the inbox is open.

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